A CEO Who Still Thinks Like a Chiropractor
Q+A with Dr. Ben Follas
Well Health & Chiropractic's CEO & Owner, Dr. Ben Follas, answers common questions about joining one of the nation’s fastest‑growing chiropractic franchises.
Dr. Ben Follas carries on his passion for chiropractic through his active leadership presence in every franchised location, overseeing training, and offering support to doctors and staff. He has used his experience as a practicing chiropractor of 10+ years to streamline and launch one of the nation's fastest-growing chiropractic franchises.
He has made it his mission to take all of the best business practices and create a model that's not only ideal but also provides a sustainable path of ownership.
Why is Well Health a good option for Chiropractors to own a business?
Well Health & Chiropractic is an amazing option because it’s made by a chiropractor, for chiropractors, so it feels good to give back to what we’re supposed to be doing which is adjusting people, educating them, and helping them find pain relief. It takes the best business practices and puts them together, marrying the world of what a chiropractor wants to do, and what a business should be doing.
Why do Chiropractors love working for Well Health & Chiropractic?
Chiropractors love working for Well because we’re a stable business. On top of that, we're a fun, energetic, Christian chiropractic brand. However, the heel of our profession is that most chiropractors who work for someone else are experiencing added stress that comes through spending more time in their marketing efforts with less time to devote to helping their patients. Our franchise opportunity allows our doctors to come in and simply do what they went to school to do, what they were called to do, and what they're passionate to do.Most chiropractors are plagued consistently by stress that comes through marketing efforts. Our franchise provides innovative, industry-leading marketing support making franchising with Well a viable option for chiropractors. By providing multiple facets of marketing, franchisees do not have to spend time re-creating the wheel. Our proven marketing strategies turn into consistent patient acquisition and awareness-building for each Franchise.
Another common concern for chiropractors is not knowing what’s expected of them. Our business model allows us to use certain KPI’s (key performance indicators) to track their performance. These clearly defined KPI’s allow each chiropractor to know exactly how they're performing in real-time, and what they could improve on.
Why is Well a good investment from a financial perspective?
The growing number of people seeking chiropractic to address low back pain and other health issues is expected to keep trending upward. By 2025, the U.S. chiropractic industry is projected to reach USD 17.93 billion. At Well Health & Chiropractic, we are revolutionizing how people access holistic treatment for their pain, and with this rapid growth makes for no better time to open a Well Franchise.What are Well Health & Chiropractic’s standards for Chiropractic care?
We have a certification program that combines the expertise of 100's of chiropractors. It’s the chiropractor's job every day to treat the patient in front of them, but our certification program has helped us develop a strategic plan to pour into them what generations of chiropractic have developed.Do you have to be a Chiropractor?
You do not have to be a chiropractor to own a Well franchise. We are mostly seeking people who have excellent management skills. The ideal owner of Well franchise is going to be somebody who understands how to lead and manage people. It also may vary by state, but there are certainly ways that non-chiropractors can own a clinic!Why are people pursuing Chiropractic as an alternative to prescription drugs/surgery?
There is an insurmountable amount of research that shows when you get adjusted it decreases pain and gets the body back to functioning without unnecessary surgeries or prescription medications. Our goal at Well Health & Chiropractic is to increase the function of the patients' body so that their body doesn’t need to rely on drugs to feel better. As chiropractors, we know that prescription drugs are just masking the symptoms and not actually changing the physiology or the lifestyle.
'Loves Jesus' is one of our 5 core values. Why is that a big part of our model?
In the Bible, it says “We are the gospel feet of Jesus.” Chiropractic is such an amazing opportunity to spread the word because we can be open and transparent. We get to tell the story that God made the body and God heals the body. If the patient believes that, they’re going to feel at home when they come in to get their adjustments. If the patient doesn't, you have a brief window where the patient is open to what you have to say.
Because of that, we get to love on people and give them an example of what a Christian looks like! Health care is such a unique field and when you tell people that God is going to heal your body and He does, you have unique opportunities to talk about Jesus.
Why have we made nutrition/supplements part of our practice?
Well Health & Chiropractic was designed to help chiropractors thrive through our multifaceted wellness approach. Each location provides an all-inclusive health experience so that our patients can experience long-term, sustainable health.
Our main approach is Chiropractic, but we also need to educate our patients on the other areas of wellness so we can do what’s best for the patient. Providing our patients with additional services such as detox, weight and stress management, and nutritional services gives us opportunities to educate in all areas of wellness while addressing every physical issue that is affecting their health.
By providing whole-patient services, our chiropractors can generate a scalable revenue stream through conversion and patient retention.
Why are you excited about the future about Well Health & Chiropractic?
I'm excited about the future of Well Health & Chiropractic because our business model is the first one of its kind, and there’s so much opportunity to be part of an amazing profession that glorifies God, with solid business principles. Nothing like this exists, not with our quality of service to our patients.
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